Even after more than eight months from EHTEDT’s release, its music has retained popularity.
In Nadeem’s own words, Ek Haseena Thi Ek Deewana Tha (EHTEDT) offers the perfect fusion of modernity, love, and melody. This was Saifi’s second release after parting ways with partner Shravan due to his ill health. Shabbir Boxwala’s ‘Ishq Forever’ released in 2016 was Nadeem’s first solo film.
Ek Haseena Thi Ek Deewana Tha released on June 30, last year and proved to be a dud at the box office. However, the film’s music, composed by Nadeem Saifi proved to be a hit.
The music director also wrote the lyrics of these songs with lyricist Faiz Anwar. Yaseer Desai and Palak Muchhal have sung all the songs. As rightly pointed out by senior journalist Rajiv Vijayakar, the album got additional star due to Nadeem’s lyrics that are not stuffed with the unnecessary, needless English, Sufi, Punjabi or global fusion/confusion like some of the current songs.
Nadeem’s impressive knowledge reflects in ‘mukhda’ and the ‘antara.’ EHTEDT also brought back the Indianness in music. He has been doing this since 90s. As observed by another brilliant music director- Viju Shah in one of his interviews, at the time when producers were insisting not to use tabla and a dholak in their songs, Nadeem-Shravan’s ‘Pardesi Pardesi Jaana Nahin’ convinced producers about the ability of these instruments.
After almost 21 years in 2017, Nadeem’s EHTEDT, with millions of hits on YouTube, has proved that people still wish to listen to good melody instead of half-baked songs that are composed by rookies these days. Some of the current music directors create songs that are actually used to drive away wild animals from farms by farmers. On the other hand, EHTEDT’s songs still manage to get hundreds of views and new comments each day.
From EHTEDT, “Hanste Hanste” stands at 10 million plus views, “Hue Bechain” has recorded 65 million plus views, while “Aankhon Mein Aansoon” is on 57 million plus hits and the film’s title song has also crossed 10 million plus views. The comments written below these videos are something that all the Bollywood producers must read and understand what kind of music the public appreciates. Let’s hope that Nadeem gets another project soon.